Google & the Law.
“We tried to come up with comparison search terms that would embody typical American values,” Mr. Walters said. “What is more American than apple pie?” But according to the search service, he said, “people are at least as interested in group sex and orgies as they are in apple pie.”
Firstly, this is probably one of the best quotes to have ever run in the New York Times. It’s a really interesting article, and it’s a pretty clever use of Google search data. Check it out.